LAS NUEVAS FRONTERAS
de la COMUNICACIÓN

The second season of The New Frontiers of Communication analyses the figure of the new consumer and the changes in consumer habits that have occurred in the wake of the pandemic, at all levels and from the point of view of various sectors. New challenges such as sustainability, climate change, artificial intelligence, health and hyperconnectivity mark the future of communication and marketing, where companies must adapt to respond to the new demands and needs of society.

The rise of online shopping has led to a boom in the ecommerce sector, bringing new opportunities but also new challenges - for logistics, sustainability and efficiency. Can we make the entire supply chain sustainable?

Tourism was one of the sectors hardest hit by the COVID-19 pandemic and is now looking to grow again, but in a different way: more sustainable, more reasonable and purposeful. How have all tourism stakeholders had to adapt? What is the new traveller looking for? Will tourism return to what it was?

Global warming is already a reality. Flexible working is here to stay. New technologies are providing ecological alternatives for getting around cities, which are becoming larger and more crowded. Where is mobility heading and what will the cities of the future be like?

Concern for health and food has been a major consumer trend since the outbreak of the pandemic, and safe options such as delivery and take-away are here to stay, and to revolutionise the catering paradigm. Safe options such as delivery and take away are here to stay, and to revolutionise the catering paradigm. How do we feed so many millions of people in the right quantity and quality, how do we meet these demands, how do we adapt to turn the food sector into a healthy and sustainable industry?

New generations consume entertainment content in a radically different way than they did just a few years ago. New platforms and technologies allow for new formats and new modes of entertainment that improve the user experience. Artificial intelligence, augmented reality, 3D, interactivity... are some of the entertainment concepts of the future.